Last Updated: October 2025
Cardiff Valero (“we,” “our,” or “us”) values your privacy and is committed to transparency regarding the personal information we collect through our website, cardiffvalero.com. This Cookie Policy and Notice at Collection explains how we use cookies and similar technologies, what information we collect, and your rights under the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA).
1. What Are Cookies
Cookies are small text files placed on your device to help websites function, improve performance, and provide analytical insights. We use cookies to:
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Enable basic site functionality
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Remember user preferences
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Analyze website traffic and performance
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Support marketing and advertising efforts
2. Types of Cookies We Use
| Type | Purpose | Examples |
|---|---|---|
| Essential Cookies | Required for website functionality (e.g., security, login, navigation). | Webflow, Shopify, session cookies |
| Performance Cookies | Collect anonymous data to improve website performance. | Google Analytics |
| Functional Cookies | Remember your preferences or saved settings. | Language or region settings |
| Advertising Cookies | Used to deliver relevant ads and track effectiveness. | Google Ads, Meta Pixel |
3. How to Manage Cookies
You can control or disable cookies through your browser settings. Please note that disabling essential cookies may affect site performance or functionality.
You may also opt out of interest-based advertising through:
4. Categories of Personal Information Collected
In the past 12 months, we may have collected the following categories of personal information from website visitors and customers:
| Category | Examples | Purpose of Collection |
|---|---|---|
| Identifiers | Name, email address, IP address | Provide services, respond to inquiries |
| Internet Activity | Browsing history, interactions with our site | Analytics, personalization, advertising |
| Commercial Information | Purchase details, preferences | Fulfill and support transactions |
| Geolocation Data | Approximate location (from IP) | Local service optimization |
| Inferences | Preferences or interests derived from browsing | Marketing and personalization |
We do not sell personal information, but we may share limited data with trusted service providers for business purposes such as analytics, hosting, and advertising.
5. Notice at Collection (California Residents)
Under the California Consumer Privacy Act (CCPA/CPRA), you have the right to know what personal information is collected and how it is used.
Purpose of Collection:
We collect personal information to operate, maintain, and improve our website and services; fulfill your requests; provide marketing communications; and comply with legal obligations.
Retention Period:
We retain data only as long as necessary for the purposes described above or as required by law.
Your Rights (California):
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Right to Know: Request details on what data we collect.
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Right to Delete: Request deletion of your personal data.
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Right to Opt-Out of Sharing: Limit data sharing for cross-context advertising.
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Right to Correct: Request correction of inaccurate personal information.
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Right to Non-Discrimination: We will not discriminate for exercising your privacy rights.
To exercise your rights, contact us at [email protected].
6. Updates to This Policy
We may update this policy from time to time. When we do, we will revise the “Last Updated” date above.
7. Contact Us
If you have questions about this policy or our data practices, please contact us at:
Cardiff Valero
820 Birmingham Dr, Cardiff, CA 92007
Email: [email protected]
Phone: +1 (760) 436-1820