Legal

Privacy Policy

Effective and last updated: April 15, 2026

Cardiff Valero Market ("Cardiff Valero," "we," "us," or "our") respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit our store at 820 Birmingham Drive, Cardiff, California 92007, interact with us online at cardiffvalero.com, apply for employment, or communicate with us by phone or email.

By using our website or services, you agree to the collection and use of information as described here. If you do not agree, please do not use the website.

Who We Are

Cardiff Valero Market is a California retail business operating a gasoline station, convenience store, liquor store, and related services on the same lot at 820 Birmingham Drive, Cardiff, California 92007, together with affiliated businesses (Cardiff Car Wash and El Pueblo Mexican Food) under common ownership. This Policy applies to cardiffvalero.com. Our affiliated websites may maintain their own privacy policies.

Information We Collect

Information you provide directly. We may collect information you submit through forms, email, phone calls, or in-store transactions — including your name, mailing address, email address, telephone number, date of birth (for employment applications), prior employers and references, resume, identity and age verification (for alcohol or tobacco sales), and any other details you choose to share.

Information collected automatically. When you use our website, we and our service providers may automatically collect certain information through cookies, pixel tags, and similar technologies, including your IP address, browser type, device type, operating system, referring pages, pages viewed, clicks, time on page, and approximate geolocation derived from IP.

Information from third parties. We may receive information about you from payment processors, advertising platforms, analytics providers, background-check vendors (for employment), and publicly available sources.

Sensitive personal information. We do not knowingly collect sensitive personal information (as defined under the CCPA/CPRA) except where directly submitted by you — for example, driver's license numbers used for age verification, or Social Security Numbers required for employment.

How We Use Your Information

To complete transactions and provide the products and services you request
To verify age and identity for regulated products (alcohol, tobacco)
To respond to inquiries, applications, and customer-support requests
To process employment applications and conduct pre-employment screening with your consent
To operate, secure, and improve our website and services
To prevent fraud, comply with legal obligations, and enforce our terms
With your consent, to send promotional communications (which you may unsubscribe from at any time)
For analytics, aggregated reporting, and business planning

How We Share Information

We share personal information only as described below:

Service providers that perform services on our behalf (payment processing, hosting, email delivery, analytics, background checks) under contracts that limit their use of the information
Affiliates and commonly-owned businesses on this lot where necessary to operate the business
Legal and safety — to comply with valid legal process, respond to lawful requests from government authorities, enforce our terms, protect rights, and prevent fraud or harm
Business transfers — in connection with a merger, acquisition, or sale of business assets (personal information would be transferred subject to this Policy)
With your consent — in other circumstances where you direct or authorize disclosure

We do not sell personal information for monetary consideration, and we do not "share" personal information for cross-context behavioral advertising as defined under the CCPA/CPRA.

Your California Privacy Rights (CCPA / CPRA)

California residents have the following rights regarding personal information we collect:

Right to know the categories and specific pieces of personal information we collected, the sources, purposes, and recipients
Right to delete personal information we collected about you, subject to certain exceptions
Right to correct inaccurate personal information
Right to opt out of the sale or sharing of personal information (we do not sell or share, but you may still submit this request)
Right to limit the use and disclosure of sensitive personal information
Right to non-discrimination for exercising your privacy rights — we will not deny goods or services, charge different prices, or provide a different level of quality

To exercise any of these rights, email info@cardiffvalero.com or call (760) 436-1820. We may need to verify your identity before responding. You may also designate an authorized agent to submit a request on your behalf (written authorization required).

We will respond to verifiable requests within 45 days, subject to one 45-day extension where reasonably necessary. If we decline a request, we will explain the reason.

Global Privacy Control (GPC)

We honor browser-based Global Privacy Control signals where technically feasible. Because we do not sell or share personal information in the CCPA sense, receipt of a GPC signal does not require changes to our core practices; we still treat it as a valid opt-out request.

Cookies and Tracking Technologies

See our Cookie Policy for full detail. You can control cookies via the consent banner on this website or your browser settings.

Data Retention

We retain personal information for only as long as is necessary to fulfill the purposes described in this Policy, comply with legal, accounting, or tax requirements, resolve disputes, and enforce agreements. Employment records are retained for the periods required by federal and California law. Marketing communications are retained until you unsubscribe. Automated web-analytics data is retained for up to 26 months.

Children's Privacy

Our services are not directed to children under 13, and we do not knowingly collect personal information from children under 13. If we learn that we have collected such information, we will promptly delete it. Contact us if you believe a child has provided information to us.

Security

We use reasonable administrative, physical, and technical safeguards designed to protect personal information. No method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

Third-Party Links

Our website may link to third-party websites (including Cardiff Car Wash, El Pueblo Mexican Food, Google Maps, and others). We are not responsible for the privacy practices of those sites and encourage you to review their policies.

Changes to This Policy

We may update this Policy from time to time. When we do, we will revise the "last updated" date at the top. Material changes will be highlighted on this page, and where required by law we will provide additional notice.

Contact

Cardiff Valero Market
820 Birmingham Drive, Cardiff, California 92007
Email: info@cardiffvalero.com
Phone: (760) 436-1820

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